email reminders – second reminder

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email reminders – second reminder

chasing slow payers - by emailThe second reminder email should be sent as a FORWARD so it can use the K.I.S.S. principle (Keep It Short and Simple). It doesn’t need to repeat details of the overdue invoice as those can be seen in the first one.

By doing this, it serves two purposes. It reminds the debtor
1: of the overdue account and
2: that he has been reminded before.

The wording used is still deliberately “soft”
– “hope to”…. instead of “will
– “help you with” …. Instead of “contact me

– sent from Gwen Iveer again.
Such a gentle approach is less “threatening” to debtors and as a result, more debtors will contact the creditor if they do have any queries or disputes.

Wording for a SECOND Reminder Email

From: accounts
Sent: 20 February 2009 9.35 AM
To: ‘’
Subject: FY: name-of-your-business

Dear Sirs,

The amount below was for a December invoice.

Please advise when you hope to be forwarding this balance or
let me know if you have any queries that I can help you with.

Gwen Iveer.

From: accounts
Sent: 10 February 2009 14:39 PM
To: ‘’
Subject: name-of-your-business

Dear Sirs,

Invoice for: Your Debtor Pty Ltd
Invoice No: 12345
Amount: $1,200.00

According to our records, the above amount appears to be outstanding.
If payment has been made, thank you.
If it hasn’t, please organise for settlement in the near future.
Please contact me if you have any queries or if I can be of any assistance.

Kind Regards,
Gwen Iveer.

Expected Responses
In our experience, these are the results that can be expected using this two-tier email reminder process:-
  • About one third (33%) of debtors that receive First Email Reminder will respond. Some pay, some make a part-payment, some dispute, some ask for an invoice copy but they respond.
  • About half (50%) of debtors that are sent an Second Email Reminder will respond to this second reminder.
In other words, if there were 100 overdue accounts.
  • 33 would respond after receiving the First Email Reminder.
  • 33 (50% of the remaining 67) will respond after the second.
  • Leaving only 34 debtors who have not responded at all.

And all done using non-confrontational wording and at low cost. But the “trick”, as always is to Start Early.


By | 2017-07-13T08:51:42+00:00 February 27th, 2009|wording|5 Comments

About the Author:

Have you ever wondered why a client does business with you and then ignores your invoice like they had no intention of paying it in the first place or they treat you like their own personal line of credit, leaving YOU dangling, waiting months for their payment? Unfortunately this situation is all too common and can even be puzzling for the most experienced business owner. If you’ve ever had to handle outstanding accounts or you are just so over non-payers, then we can help. Real-world skills, solutions, tips & strategies to get more accounts paid on time, and, most importantly, how to maintain customer goodwill while keeping YOUR cash flow in the positive. You will find the blog posts helpful but to get real results, contact us by using any of the forms on this site, by email or by phone. I’ve been involved in the management of accounts for over 30 years, heard every excuse in the book, can spot a non-payer at 20 paces. Finance Companies in the 70s (systematic, tough), professional firms in the 80s (no systems, too gentle) and, since then, just about every other sort of business you can think of. I’ve written books on the topic, spoken all over the place about it and the blog in this website is my way of “giving back”. I hope you find it helpful.


  1. Anonymous February 17, 2011 at 12:20 am - Reply

    thank you, this is helpful

  2. Iain Mars January 1, 2012 at 5:47 pm - Reply

    We have many problems with clients not paying on time. We pay our own invoices first time, everytime so it’s quite hard to understand how others have such a hard time paying.

    From my experience, it tends to be the larger companies that are the worst payers!

  3. We Factor May 16, 2019 at 8:04 am - Reply

    Thanks for sharing this article. I think that this article will definitely help me to my work. I will definitely use the K.I.S.S. principle. This is a very useful article.

  4. Wilson July 8, 2019 at 11:48 pm - Reply

    Yes, I totally agree with what you said. I think that it is very important to do or make a second reminder email so that you can collect the money on time and be able to have a good cashflow.This article is very helpful. Thanks for sharing this article.

  5. Debtor Finance October 28, 2019 at 12:28 am - Reply

    Very helpful article! I also think that second reminder email is very effective to get the attention of the clients to pay. This article is very helpful. Thanks for sharing this article.

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