The client wasn’t paying.
* Messages left by the junior accounts person were being ignored.
* What to do?
* Important client.
* Client for many years.
* Don’t want to get too “heavy”.
At 1.58pm we sent an email (on top of previous ‘follow up’ emails) …
At 2.07pm, 9 minutes later, we received a banks remittance advice for the full amount!
WHY DID THAT EMAIL WORK?
1: because it HAD to. The client also values the long-term relationship.
2: the ‘threat’ was a very soft one … ‘we’re going to send you a nasty letter next week‘. 😐
3: it gave a very specific contact-me-by date and time.
4: it was sent by a more senior person in the firm (the debt’s been ‘escalated’).
4: it mentions the firms Credit Policy – an unknown factor for the debtor.
This is what the email said …
Please contact me by 2.00pm on Tuesday, 09 December as I’m obliged to send you a formal Letter of Demand by the end of that week according to the firms Credit Policy.
If I do not hear from you by then, I will be left with no alternative.