smile – and get paid more quickly

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smile – and get paid more quickly

Who knew? Emoticons work!

Put ‘happy’ faces [ 🙂 ] in emails to clients when you’re thanking them for paying promptly and
‘sad’ faces [ 🙁 ] in emails if they don’t keep to payment arrangements.

WHY – reason #1
Research published some time ago in the journal Social Neuroscience revealed that we react to emoticons in the same way we react to seeing an emotion expressed on someone’s face.

In a study run by Dr Owen Churches, from the school of psychology at Flinders University in Australia, 20 subjects were asked to look at images of people’s faces and smiley face emoticons while electrical activity in their brains was examined. Similar face-specific brain activity was triggered when participants looked at images of faces and emoticons in their conventional setting.

Researchers showed the participants smiley faces, along with real faces and strings of symbols that shouldn’t look like faces, all while recording the signals in the region of the brain that’s primarily activated when we see faces. This signal, called the N170 event-related potential, is the highest when people see actual faces, but was also high when people saw the standard emoticon :).

This indicates that when upright, emoticons are processed in occipitotemporal sites similarly to faces due to their familiar configuration,” the researchers write.

WHY – reason #2
South Lanarkshire in Scotland has 226 Vehicle Activated Speed (VAS) signs.

They reward drivers who drive under the speed limit with a smiley face. Those who drive above the speed limit are met with a sad face.

It’s a simple concept and one that appears to be paying off. Since implementing the personalized smiley feedback to drivers, speeding in the area has decreased by 53 per cent.

SUMMARY
Just doing this ISN’T going to influence all of your account customers to pay you on time! But … it IS another of the many ‘little’ things that we do that makes our non-confrontational method of account collections so VERY powerful and effective. As irrational as it might seem, it appears we enjoy making people happy and prefer to avoid making them sad.

By | 2020-03-19T06:56:00+00:00 February 9th, 2015|techniques|0 Comments

About the Author:

Have you ever wondered why a client does business with you and then ignores your invoice like they had no intention of paying it in the first place or they treat you like their own personal line of credit, leaving YOU dangling, waiting months for their payment? Unfortunately this situation is all too common and can even be puzzling for the most experienced business owner. If you’ve ever had to handle outstanding accounts or you are just so over non-payers, then we can help. Real-world skills, solutions, tips & strategies to get more accounts paid on time, and, most importantly, how to maintain customer goodwill while keeping YOUR cash flow in the positive. You will find the blog posts helpful but to get real results, contact us by using any of the forms on this site, by email or by phone. I’ve been involved in the management of accounts for over 30 years, heard every excuse in the book, can spot a non-payer at 20 paces. Finance Companies in the 70s (systematic, tough), professional firms in the 80s (no systems, too gentle) and, since then, just about every other sort of business you can think of. I’ve written books on the topic, spoken all over the place about it and the blog in this website is my way of “giving back”. I hope you find it helpful.

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