What’s Going to Happen at One Minute Past Two?

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What’s Going to Happen at One Minute Past Two?

Give people an unusual deadline in your emails and letters. It makes your deadline mean something. Always works as long as you’ve been regular with previous follow ups, because you’ve created a pattern.  

And they will worry. They will believe your deadline and, because they’re worried, they’ll respond and do something.  

Consider the following …

YOUR WORDING (vague deadline) “If this account still remains outstanding at the end of this month …”
TYPICAL REACTIONUh huh. Yeh. What-Ever.

YOUR WORDING (more specific) “If this account still remains outstanding on 30th September …”
TYPICAL REACTIONwonder if they mean that.

YOUR WORDING (very specific) “If this account still remains outstanding at 2.00pm on Wednesday, 16th September”
TYPICAL REACTIONWhat’s going to happen at one minute past two?

Yet another reason to Start Early. 🙂

By | 2020-03-11T00:02:34+00:00 March 31st, 2011|techniques|0 Comments

About the Author:

Have you ever wondered why a client does business with you and then ignores your invoice like they had no intention of paying it in the first place or they treat you like their own personal line of credit, leaving YOU dangling, waiting months for their payment? Unfortunately this situation is all too common and can even be puzzling for the most experienced business owner. If you’ve ever had to handle outstanding accounts or you are just so over non-payers, then we can help. Real-world skills, solutions, tips & strategies to get more accounts paid on time, and, most importantly, how to maintain customer goodwill while keeping YOUR cash flow in the positive. You will find the blog posts helpful but to get real results, contact us by using any of the forms on this site, by email or by phone. I’ve been involved in the management of accounts for over 30 years, heard every excuse in the book, can spot a non-payer at 20 paces. Finance Companies in the 70s (systematic, tough), professional firms in the 80s (no systems, too gentle) and, since then, just about every other sort of business you can think of. I’ve written books on the topic, spoken all over the place about it and the blog in this website is my way of “giving back”. I hope you find it helpful.

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